Why it matters
AI cites recent pages more often than classic search results do. A good but old page quietly loses to a competitor’s newer one, even if yours was there first.
Step by step
List the pages that bring in leads, with the date each was last meaningfully updated.
Update prices, numbers, examples, screenshots, and tool names.
Add a new section or question if customers have started asking about something new.
Only then change the “Updated” date.
Log exactly what you changed in a spreadsheet.
Template: Update log
Page | Last updated | What changed | Next update
/pricing | Oct 4, 2026 | New prices, sample calculation | Jan 4, 2027
/service-a | Jul 15, 2026 | Screenshots, new FAQ | Oct 15, 2026How to know it’s done
No lead-generating page has content older than 6 months, and each one has a log entry showing what was updated.
Common mistake
Writing new articles instead of refreshing old ones. Updating a page AI already knows often works faster.
How to see the effect of an update
Note the update date. Compare how often AI cites the page and where it ranks your brand, before and 2–4 weeks after.
If you use Dabudai, watch Top Pages and the Avg. Position trend on Overview from the day you updated.
app.dabud.ai · Overview
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Questions
Which is better: a new article or updating an old one?
Often the update. AI will start citing a page it already knows again faster than it picks up a new one.
How often should I update?
Lead-generating pages: every 3–6 months. Pricing pages: every time your prices change.
Can I just change the date?
No. Without real content changes it doesn’t work, and it can hurt you.
From people already doing this
★★★★★
We can finally see how AI recommends us
«Before, we had no idea how AI tools recommended our business or how they described it. Now we can see both, and some of the insights turned out to be incredibly useful.»
Daniel Nowak
· CMO, medical tourism company
GO DEEPER
Learn more about content refreshes in Lesson 6.8 of the Dabudai Learning Center, with examples and a check on your own data.
Sources
¹ Estimated impact of each action and the niche tables comes from Dabudai’s analysis of 350,000 AI answers across 2,300 websites (ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode), October 2026. These are average ranges: your results depend on your niche, competitors, and starting point.