Recommendation Rate (Top 5) is the percentage of buyer questions where your brand appears in the Top 5 recommendations and includes a clickable link to your website.
Definition
Recommendation Rate measures shortlist wins that can send traffic to your site. It counts only Top 5 appearances that include clickable links.
What counts (Dabudai standard)
Your brand appears in a Top 5 recommendation list.
The Top 5 appearance includes a clickable link to your website (any page).
Mentions without clickable links do not count.
If links are not displayed, the run may be Not Observable for linked outcomes.
Calculation
Recommendation Rate (Top 5) = (Buyer questions where you are in Top 5 with a link) / (Total buyer questions measured) × 100
Note: based on aggregated runs.
Quick visual
Counts: in Top 5 + clickable linkDoes not countLinked-only + Top 5 shortlist format
Worked example (1 buyer question)
Buyer question: “Best tools for AI visibility tracking”
If your brand appears at ranks 1–5 with a clickable link → counts.
If your brand is mentioned but not in the Top 5 list → does not count.
Related metrics (quick table)
Metric | What it answers | How it differs |
Average Rank | Where you place when you appear | Placement quality (lower is better) |
SOV | Weighted share across brands | Uses position and repeats |
AI Visibility Score | How often you get any link | Overall linked presence |
FAQ (short)
Is Top 5 fixed for this metric?
Yes. Recommendation Rate uses Top 5 as the shortlist format.
Do we count mentions without links?
No. This metric is linked-only.
